Heineken

On 15 February 1864, Gerard Adriaan Heineken (1841–1893)[4][5] got his wealthy mother to buy De Hooiberg (The Haystack) brewery in Amsterdam, a popular working-class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken-A Yeast for Bavarian bottom fermentation, the HBM (Heineken’s Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D’Or at the International Maritime Exposition in Paris, then began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France.

After Prohibition was lifted in 1933, Heineken became the first European beer to be imported to the United States.[6]

In 2013 Heineken joined leading alcohol producers as part of a producers’ commitments to reducing harmful drinking.[7]

In Heineken’s early years, the beer won four awards:

The two awards that are still mentioned on the label are the Medaille d’Or and Diplome d’Honneurs.[11]

In 2014 Heineken celebrated its 150th anniversary. In 2015 Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice.[11]

The original brewery where Gerard Adriaan Heineken first started making Heineken is now the Heineken Experience Museum.[12]

Brands